Grab the board, hop in the Jeep, quench your lips in Krazy Kahuna, cruise the Pacific Coast Highway…Surf’s up!

The lure of the endless summer starts here with a Color Collection that captures the spirit of a subculture obsessed by wild encounters with waves: Freedom, escapism and individual expression…where stylish survival meets grace under pressure and artistic invention.

Surf Baby! Beaded and bearded beach boys strum their love in surf shacks and bikini-babes bring commotion to the ocean with My Paradise cheek powder, a Summer Stash of Crushed Metallic Pigments, Hibiscus Lipstick and ride the curl in Splashproof Lash Mascara that won’t smudge in the surf. Colourful lustrous, and full of life…journey to a world where feeling the rush means taking a risk. Hang Ten!

Here’s what’s in the collection:

LIPSTICK (Suggested Retail Price $15.50 U.S./$18.50 CDN)

• Naturally Eccentric  Creamy white nude (Lustre)
• Hibiscus  Bright orange coral (Cremesheen)
• Bust Out!  Dirty mid-tone violet (Lustre)
• Mocha  Peachy yellow-brown (Satin)

LIPGLASS (Suggested Retail Price $15.50 U.S./$18.50 CDN)

• Girl on Board  Pale white gold
• Good Lovin’  Soft peachy pink
• Strange Potion  Soft coral pink
• Krazy Kahuna  Warm mid-tone brown

PIGMENTS (Suggested Retail Price $19.50 U.S./$23.50 CDN)

• Naked  Flesh beige with golden copper pearl
• Melon  Soft bright golden peach

Surf, Baby! Cheek Powder (Suggested Retail Price $28.00 U.S./$32.00 CDN)

• My Paradise  Peach pressed powder with gold hibiscus flower overspray

NAIL LACQUER (Suggested Retail Price $15.00 U.S./$18.00 CDN)

• Hangin’ Loose  Dirty pink nude
• Ocean Dip  Mid-tone creamy aqua

CRUSHED METAL PIGMENTS (Suggested Retail Price $32.50 U.S./$38.50 CDN)

• Summer Stash  Light pink champagne (Frost), light white pearl (Frost), light violet with silver pearl (Frost) and brown bronze with gold pearl (Frost)
• Surf the Ocean  Frosty platinum (Frost), light yellow green (Frost), gold bronze (Frost) and dirty graphite with silver pearl (Frost)

POWERPOINT EYE PENCILS (Suggested Retail Price $15.50 U.S./$18.50 CDN)

• Gilded White  Yellow white frost
• Blue Noon Teal with gold pearl

EYE SHADOW (Suggested Retail Price $15.50 U.S./$18.50 CDN)

• Short Shorts  Frosty white champagne (Frost)
• Sun Blonde  Dirty yellow gold (Frost)
• Saffron  Deep coral caramel (Satin)
• Surf USA  Frosted teal (Frost)
• Swelll Baby  Mid-tone grey (Satin)

SUNTINTS SPF20 LIQUID LIP BALMS (Suggested Retail Price $15.50 U.S./$18.50 CDN)

• Full of Grace  Soft sheer rose
• Pink Tinge  Clean bright yellow pink with gold pearl
• Lilt of Lily  Soft creamy pale pink

MAC Skinsheen Bronzer Sticks (Suggested Retail Price $29.50 U.S./$35.50 CDN)

• Tan-Tint  Soft suntan bronze
• Billionaire Bronze  Warm golden tan
• Gilty Bronze Coppery bronze with gold shimmer

BRONZING POWDERS (Suggested Retail Price $24.00 U.S./$29.00 CDN)

• Refined Golden  Finely spun golden with soft pearl finish
• Solar Riche  Mid-tone deep orange brown

Studio Careblend/Pressed Powders (Suggested Retail Price $28.00 U.S./$33.50 CDN)

• Gold-Go-Lightly  Mid-tone golden tan brown
• Lush-Light Bronze Mid-tone rosy pink brown

Check out Bailey’s review of MAC Surf, Baby! here:

MAC Surf, Baby! is a LIMITED- EDITION, way epic collection for beach bums and babes of all ages, all races and all sexes. Available beginning May 26th at all MAC locations and online at maccosmetics.com.

The Summer 2010 Collection is a range of bold and bright hues and creamy textures. François Nars looked for inspiration from the character Sèverine, played by Catherine Deneuve in the iconic film Belle de Jour.

“Her character is incredibly beautiful and elegant,” says François. “Her look is effortless—she has an incredible inner sophistication.”

The collection is designed to look striking on a wide range of skin tones and let women’s natural beauty shine through. “I designed the makeup to bring a natural-looking glow to the skin, while allowing women to have fun with color. After all, summer is a playful season, nothing should be too complicated!”

Enchanted ($26)
This soft-peach cream blush delivers a hint of shimmer and smooth, silky color for a luminous complexion. The vitamin-enriched formula is long-lasting and blends easily for a sheer flush and healthy, glowing summertime skin. It’s sure to attract, entrance and delight.

Burn It Blue ($32)
An iridescent ocean-blue paired with turquoise creates a lively duo cream eyeshadow. The soft cream formula can be applied with the fingertips or a brush for more precision. Swipe one shade over the eyelid or layer one upon the other—the overlay is delicate, yet striking.

Cayenne ($22)
This spicy, deep brown cream eyeshadow is even hotter than its namesake spice. The intensely rich shade is tempered by a weightless texture, making it a versatile summer option. Use it to line or swipe it across the entire lid. Apply it sheer or layered for more color, intensity and pop.

Love Devotion ($24)
This nourishing, long-lasting sheer guava lipstick delivers a subtle and glistening color. Lips will be soft and sumptuously in season.

Coup de Coeur ($24)
Just like the French phrase it’s named after, this shiny, sheer apple-brandy tinted lip gloss is sure to yield love at first sight. The convenient wand application is perfect for adding gloss throughout the day for ultra-tempting fullness.

LAMU ($38)
This multi-purpose tool is now available in a fresh, glazed-apricot shade. The multiple’s gold sparkles create shimmering accents and gives a glowing complexion. The lightweight, foolproof color is quick and easy, and takes the guesswork out of what goes where.

Versailles ($16)
This regal, opalescent, champagne-gold nail hue shimmers, creating a light-catching tint. The durable formula creates a gilded sophistication and a majesty that’s very modern.

NARS Summer 2010 Collection is available beginning April 15th at NARSCosmetics.com.

I obviously have summer on the brain, so I may be a bit biased, but I couldn’t help myself from immediately falling in love with this sun-drenched collection from Bare Escentuals. This group of products would go a long way in enhancing a radiant summer glow:

• 0.1 oz tinted mineral veil
• 0.03 oz tropical radiance
• 0.02 oz glimmer eye color in canary
• 0.02 oz glimmer eye color in honey diamond
• 0.01 oz liner in cocoa diamond
• 0.02 oz blush in golden diamond
• 0.14 fl oz 100% natural lip gloss in citrus tart
• Heavenly liner brush
• Wet/dry eye shadow brush
• Flawless fan brush
• Metallic bronze, cigar box-style vanity box with full lid mirror

Bare Escentuals Canary Diamonds 10-piece Color Kit is available from QVC for $48.

“A sensibility that surpasses expectations with inventive new Mineralize Eye Shadow pinwheel designs that combine
new hues in modern, neo-geo ways; Lipglass gets a lift too, now with three shades swirled to create a one-of-a-kind
marble finish delivered in a new, sleek vial. The small but seriously artful 109 and 226 Brushes are musts… add the
newest colour sensations in complementary Lipstick, Mineralize Eye Shadow and Mineralize Blush, and any glamorous
gallery will go gaga to give you your own one-woman show!”—MAC Cosmetics

LIPSTICK
Madly Creative Pink neutral with white pearl
Ever Embellish Plum brown with red pearl
Made with Love Bright coral pink
Colour Crafted Milky pink
Trimming Talk Bright fuchsia
Most Popular Purple with yellow undertone
Suggested Retail Price $14.00 U.S./$16.50 CDN

LIPGLASS
Three shades swirled together to create a one-of-a-kind marble finish
Pretty Pattern Warm dirty beige
Crazy Haute Blue pink
Nice Mix Up Burnt ginger
Funky Fusion Pink coral
Eclectic Edge Cool violet
Miss Marble Muted pink
Suggested Retail Price $17.50 U.S./$21.00 CDN

MINERALIZE EYE SHADOW
Four shades create a pinwheel design in one compact
Assemblage White with silver pearl/Deep Grey/ Black with silver glitter/ Warm yellow gold
Odd Bits Mid-tone Silver Grey /Dusty Rose with gold pearl/ Dark burgundy/ Peachy bronze
Fashion Patch Ice Blue/ Off white/ Black with silver glitter/Light white pink
Eccentricity Rich gold/ Light violet /Deep plum/Rich bronze
Natural Flare Copper /Yellow orange / Dirty brown/ Rich gold
Girlish Romp Dirty violet/Yellow white w/ Gold pearl/ Light pastel coral/ Mid-tone pink
Suggested Retail Price $19.50 U.S./$23.50 CDN
MINERALIZE BLUSH
Hand-finish Light pink with deep gold veining
Fad-dabulous Dirty Burnt coral with yellow gold veining
Daft Pink Deep blue pink with light white yellow veining
Improvise Mid-tone neutral coral with light white yellow gold veining
Cheek & Cheerful Mid-tone bronzy brown with yellow gold veining
Style Demon Dirty brick red with copp er veining
Suggested Retail Price $21.00 U.S./$25.00 CDN
BRUSH
109 Small Contour. For application, blending and contouring of powder products.
Suggested Retail Price $32.00 U.S./$38.50 CDN
226 Tapered Blending. Small tapered blending brush for application and blending of shadow.
Suggested Retail Price $24.50 U.S./$29.00 CDN

MAC Colour Craft is available beginning July 9th at all MAC locations in North America and online at maccosmetics.com.