January 15, 2009
MAC Hello Kitty Collection

Back in November I had an opportunity to stop in to the MAC headquarters in New York for a preview of the MAC Hello Kitty Collection.
In the MAC showroom, full of helium filled Hello Kitty balloons and live Hello Kitty models, James Gager, senior vice president and creative director at MAC Cosmetics, explained how the Hello Kitty collaboration came about saying “we feel MAC is a pop culture brand and a phenomena—as is Kitty.” The marriage made perfect sense, especially after the highly successful Barbie Loves MAC collection in 2007.
Jennifer Balbier, senior vice president of product development, told me that this collection is fun and young but it’s a makeup collection for grown ups. Her favorite products from the collection are On the Prowl (grey) Nail Lacquer and Mimmy Lip Glass.
According to Gordon Espinet, head of makeup artistry at MAC Cosmetics, gloss is the most important product on the face this season. In addition to the Mimmy Lip Glass that Jennifer loves, Gordon says the Lucky Tom palette is going to be a hit.


Here’s what you’ll find in the MAC Hello Kitty collection:
LIPSTICK
- Cute-ster Sheer peachy pink with pearl
- Big Bow Sheer bright intense blue pink
- Fresh Brew Creamed coffee
- Fashion Mews Sheer pale lavender
- Strayin’ Frosty midtone mint
- Most Popular Sheer deep berry
Suggested Retail Price $14.00 U.S./$16.50 CDN
LIPGLASS
- Sweet Strawberry Sheer berry with blue pearl
- Mimmy Light creamy pink with pink and gold pearl
- Nice to be Nice Sheer bright intense orange with pearl
- Nice Kitty Sheer neon pink with blue pearl
- She Loves Candy Pale blue pink with gold pearl
- Fast Friends Sheer bright intense purple with pearl
Suggested Retail Pric e $14.00 U.S./$16.50 CDN
TINTED LIP CONDITIONER
- Popster Lively Coral Pink
- Pink Fish Soft Neutral Pink
Suggested Retail Price $14.50 U.S./$17.50 CDN
EYE SHADOW x 4: LUCKY TOM
- Stylin’ Midtone violet blue with multi-dimensional pearl
- Lucky Tom Dark charcoal brown with gold pearl
- Crème Royale Yellow wheat gold
- Paradisco Soft bright pinky-coral with golden shimmer
EYE SHADOW x 4: TOO DOLLY
- Too Dolly Frosty midtone mint
- Stately Black Rich blue with silver sparkle
- Yogurt Soft pale pink
- Romping Rich magenta with pink pearl
Suggested Retail Price $38.00 U.S./$46.00 CDN
PIGMENT
- Milk Frosty pale silvery pink
- Deep Blue Green Rich, deep bluish green
Suggested Retail Price $19.50 U.S/$23.50 CDN
REFLECTS GLITTER
- Reflects Blue Sparkling blue
- Reflects Very Pink Sparkling fuchsia pink
Suggested Retail Price $19.50 U.S/$23.50 CDN
GLITTER EYE LINER
- Her Glitz Blackened gold with multi-dimensional glitter
- Glitterpuss Orangey bronze with multi-dimensional glitter
- Kitty Power Pink with multi-dimensional glitter
- Girl Groove Clear/white teal reflects and multi-dimensional glitter
Suggested Retail Pric e $16.50 U.S./$20.00 CDN
PLUSH LASH
- Plushblack Black
Suggested Retail Pric e $12.00 U.S./$14.00 CDN
BEAUTY POWDER BLUSH
- Fun & Games Soft orange peach
- Tippy Midtone blue pink
Suggest ed Retail Pric e $18.00 U.S./$22.00 CDN
BEAUTY POWDER
- Tahitian Sand Soft coral peach
- Pretty Baby Soft sunny pink with gold
Suggested Retail Price $22.00 U.S./$26.50 CDN
NAIL LACQUER
- Something About Pink Blue pink fuchsia
- On The Prowl Light creamy grey
- Vestral White Creamy white
Suggested Retail Price $11.00 U.S/$13.00 CDN
MAC Hello Kitty Collection will be available beginning February 12th at all North America MAC locations.

Left to right: Julia, Erika and Shannon at the MAC Hello Kitty launch in New York












