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Makeup Bag: Mascara

November 5, 2009

Bobbi Brown Extreme Party Mascara

ExtremePartyMascaraLook_FH09

This month, along with her Holiday 2009 Chrome Collection, Bobbi Brown introduces the new Extreme Party Mascara, a buildable mascara with tons of volume and zero clumping or flaking.

Now here’s the thing about me and mascaras: most of them don’t like me.

I’m sure it’s not intentional. I mean, I’m a nice enough girl and all, but my eye lashes can be difficult to deal with so it’s understandable that most mascaras aren’t into me.

As I’ve explained a kazillion times before, my Asian lashes don’t hold a curl unless I’m wearing waterproof mascara. This proves cumbersome as most waterproof formulas are not easy to remove. In fact, I’m either fogging up my contact lenses with oil-based removers or I’m scrubbing the crap out of my eyes and losing lashes along the way. Not to mention, waterproof formulas tend to look dull on the lashes, not shiny and rich like the non-waterproof kind. So, in the name of eye-opening lashes, I continue to reach for waterproof formulas day after day.

A few months ago, I found my holy grail mascara in Lancôme Hypnôse Drama and now (can you believe my good fortune?!) I’ve found a second mascara that I bow down before and kiss the countertop it sits on: Bobbi Brown Extreme Party Mascara.

ExtremePartyMascara

This mascara is totally layerable (is that a word?)—okay, buildable—in that you can add a fresh coat even after it dries thanks to the pliable formula. Just look how amazing my lashes are:

bb extreme party mascara

I wore this all day and night, I even slept in it (the things I do for the sake of this beauty blog!), and I didn’t have one flake or smudge. In fact, this morning my lashes looked good enough to face the day.

Bobbi Brown Extreme Party Mascara washes away clean with soap and water (and zero elbow grease). I’m pretty sure this mascara likes me.

The new Extreme Party Mascara is available online at BobbiBrown.com for $22.

November 2, 2009

CoverGirl Pre-Sale!

covergirl

Wow, I am just full of beauty sale news this morning!

Starting today, CoverGirl has an exclusive online preview of the NEW Blast collection featuring Smoky ShadowBlast, ShineBlast Lip Gloss and LashBlast Length Mascara. You can be one of the first to try the new products and take advantage of this exclusive opportunity.

Visit CoverGirl.com/blastpresale for more details!

October 4, 2009

NARS Larger Than Life Mascaras

nars larget than life mascara

This month NARS introduced two new mascaras to their line and both are larger than life.

“If you’re thinking about seduction, the eyes tell all,” says Francois Nars. With the focus on eyes, NARS created two formulas: lengthening and thickening, to create dramatic, defined lashes.

Larger Than Life Lengthening Mascara ($25)

  • Adds dramatic length and separation
  • Nylon fiber bristles hug lashes
  • Conical brush allows lash separation for optimum length

Larger Than Life Volumizing Mascara ($25)

  • NARS signature “honeycomb” bristles for even distribution
  • Square brush coats every lash
  • Formula is non-clumping and doesn’t smudge

NARS Larger Than Life Mascaras are available online at NARScosmetics.com.

September 24, 2009

Estee Lauder Sumptuous Color Mascara

sumptuous-color-mascara-2

Estée Lauder just introduced a color version of their Sumptuous Mascara! FIVE vibrant shades of bold volume, lifting mascara.

sumptuous-color

The thing about these colors is they’re not just a hint of tint— they are vibrant enough to be easily seen even on my black eye lashes. Sumptuous Color Mascara is available in the following shades:

  • Emerald (a Makeup Bag favorite!)
  • Amethyst
  • Amber
  • Sapphire
  • Garnet

Limited-Edition Sumptuous Color Mascara is currently available at Estée Lauder counters nationwide and online at EsteeLauder.com.