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Makeup Bag: TRUE

June 30, 2009

Get the Look: Alicia Keys at the BET Awards

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Alicia Keys was my favorite look of the BET Awards last Sunday night at the Shrine Auditorium in Los Angeles, California.

I was beyond thrilled just now when I got my hands on the how-to for Alicia’s look:

Celebrity makeup artist, Ashunta Sheriff, created a Moroccan inspired look for Alicia Keys based on her recent trip for the Mawaline Festival. Ashunta gave Alicia flawless skin and coral lips reminiscent of a Moroccan Paradise.

Ashunta prepped Alicia’s skin with Laura Mercier Mineral Primer, a superfine, lightweight and translucent powder that primes the skin prior to foundation application for an even, mistake-proof surface ($30, available at www.lauramercier.com)

Alicia’s beautiful coral pout was created using BeingTRUE Satin Lip Shine in Luscious, a dazzling coral. Created to coat with a glistening satin finish for color and depth, this Lip Shines contains an infusion of peppermint oil, caffeine and exotic antioxidants to accentuate the natural fullness of lips and hydrate while helping to decrease fine lines ($22, available at www.BeingTRUE.com).

My other favorite looks of the night were Zoe Saldana, Tyra Banks and Beyonce:

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Zoe Saldana rocked matte skin and berry-stained lips at the BET Awards in Los Angeles last Sunday.

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Tyra Banks accented her infamous green eyes with mile-long lashes and nude lips.

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Beyonce’s colorful mini dress meant barely-there makeup for the superstar. I’m loving the silver mani.

What were your favorite looks from the BET Awards?

photos: wire image

October 28, 2007

Seven Reds in Seven Days: Day 7

Seven Reds in Seven Days: Day 7

Yesterday was our final day in the Seven Reds in Seven Days series.

We wanted deep, wine red lips for this outfit so we chose TRUE Pure Lip Color in Empress. Because we were going to a dinner party, we wanted a color that could last through cocktails, conversation, and, of course, dinner. This lipstick formula is on the dry side, and tends to be longer lasting than some others.

After dinner, we excused ourself to the powder room to see how Empress held up and we’re happy to report it didn’t let us down—even after repeated dabbing with a napkin throughout dinner. Of course, it wasn’t perfect, but we could have easily sat through dessert without feeling self-conscious.

Stay tuned later today for a final report of  Seven Reds in Seven Days!

September 13, 2007

How TRUE are you?

TRUE Fall Color Collection 2007

Beginning September 15, TRUE Cosmetics is releasing ten new sophisticated shades for eyes, cheeks and lips for fall.

Inspired and named after the exotic beauty found in nature, these highly pigmented hues are a great addition to TRUE’s existing palette.

Eye Shadows

  • Rosewood
  • African Violet
  • Wenge
  • Phalaenopsis
  • Jasper

Powder Blushes

  • Blissful
  • Rapturous

Cream Blushes

  • Tender
  • Soft Plum

Pure Lip Color

  • Empress

TRUE is sold exclusively through high-end salons and spas and is currently available in over 400 doors. Click here to find a TRUE location near you.