Max Factor is turning 100 in 2009 and to celebrate they’ve signed on brazilian supermodel (and girlfriend of NFL hottie Tom Brady) Gisele Bündchen as their newest spokesperson.

“MAX Factor is a brand that has touched some of the most glamorous faces in the world for the last 100 years,” said Bündchen.  “But more than that, I love that this was the original brand to make that professional artistry and glamour available to everyday women, and I’m honored to work with MAX Factor in continuing that great tradition.”

Congrats, Gisele!

There’s something about an overturned foundation bottle that makes us CRRRAAAAAZZZY.

We like our bottles to be nice and clean with no crusty product dried between the threads or gooped all up in the cap making a mess every time we unscrew it. For this reason, it is a rare occassion that we bring liquid foundation with us when we’re on the go.

And as much as we love tinted moisturizers, sometimes we need a little more coverage than they can provide.

It’s times like these that we count on MAX Factor Pan-Stik Ultra Creamy Makeup to give us smooth, creamy, medium to full coverage with a demi-matte finish. This stick foundation blends easily and can also double as a concealer in a pinch.

And? No goopy mess in our Makeup Bag.

MAX Factor Pan-Stik, $7.75

After reading a few recent and not so recent reviews on Max Factor’s MAXwear Lip Color, we decided to try it out for ourself.

Surprisingly, Violet Vamp is the color we liked best even though it seemed uber-dark on the Max Factor website. We followed Pat McGrath’s instructions for achieving lush lips and first applied the lip stain over a very light layer of lip balm and let it dry for a full minute before adding the gloss.

The gloss half of Violet Vamp is what scared us about this color at first (soooo PURPLE!) but when applied over the dark burgundy lip stain it created a beautiful shade that we just can’t explain. (Red-ish berry with a hint of lavendar sparkle? Not too dark, but dark enough to go “Whoa, pretty!”)

We wore this combination out to dinner and amazingly, the lip stain held its color for us. Of course we had to re-apply the gloss several times, but a quick look in the mirror when we arrived home several hours later proved that MAXwear has staying power.

Max Factor MAXwear Lip Color, $9.5

Max Factor on YouTube!

Check out makeup artist Pat McGrath behind the scenes at the Oscar de la Renta Spring 2007 show. We love how she taps lip gloss into the model’s lips for a fresh, healthy glow. Definitely a technique we’ll have to try!