For the last month or so, we’ve been sampling the new haircare range by James Brown London.

Inspired by Kate Moss, Brown created an entire line of hair products as effortless and cool as his own hairstyling techniques. With more British Vogue cover credits under his belt than any other hairdresser, Brown clearly knows what it takes to make hair perform.

We love how the bottles have great packaging with easy-open tops, and the scent is slightly masculine (enough so that our husband reaches for this more often than we do!).

We’ve been using the Dry Hair Shampoo & Conditioner which gives our hair extra shine. Instead of shampooing twice, as most brands suggest, Brown recommends leaving shampoo on for two minutes before rinsing, allowing the product to breakdown dirt and penetrate the hair shaft. Try this technique, it really works!

In addition to the Dry Hair products, the line offers shampoo and conditioner for combination, chemically treated, and fine hair concerns, as well as an assortment of styling products.

The sixteen James Brown London products are available online at boots.com.