“Wearing perfume is such a unique way to create memories. Like songs, a scent can take you back and allow you to relive a moment in time.” — Taylor Swift

Next month, Taylor Swift’s first signature fragrance, Wonderstruck, will debut in prestige beauty counters nationwide. The name Wonderstruck comes from the song “Enchanted” on Taylor’s current album, Speak Now.

Wonderstruck is that awe-inspiring feeling that comes from experiencing something magical, especially the rush of an instant connection with someone. Taylor hopes to capture this feeling in her fragrance.

Created by Taylor with perfumer Olivier Gillotin of Givaudan, Wonderstruck is a gourmand floral; a charming and sparkling surprise of vibrant fruits, kissed by a bouquet of soft petals and a touch of sweet indulgence.

Top notes are: freesia, apple blossom and raspberry

Mid notes are: vanilla, honeysuckle and white hibiscus

Base notes are: golden amber, sandalwood, lush peach

Wonderstruck is available beginning October 2011 at department and specialty stores nationwide for $49.50-$59.50.

Known for his iconic bridal wear, Alfred Sung has been making women feel beautiful for more than two decades.

With the newest fragrance Always, the noted designer had the modern bride in mind. A romantic and luminous floral that is beautiful throughout, Always Alfred Sung interprets the ideals of timeless romance and elegance through a modern aesthetic.

“I was inspired to create Always Alfred Sung after reading a biography of Grace Kelly — the book put special emphasis on the beauty and elegance of her legendary wedding day. I was enamored by the details of the iconic wedding — the regal ceremony, the classic dress, the profusion of flowers and the timeless love story that her wedding represented.” — Alfred Sung

Makeup Bag intern Monica gave this new scent a whirl and here’s what she says:

This fragrance can be summed up in one word: sophisticated. The fragrance has notes of pink peony, neroli, orris and more; in the bottle, it smells like a relatively standard floral, but after a half hour or so, it transforms into the most heavenly, sweet-but-not-cloying scent that I simply adore. It melds perfectly with my skin and oozes elegant sophistication without any sharpness. If it helps, I would describe Coco Mademoiselle – a favorite of mine – in much the same fashion.

Always Alfred Sung is available in the following product sizes:

• 1.7 fl. oz/50 ml Eau de Parfum Spray  $52 US/$68 CDN
• 3.4 fl. oz/100 ml Eau de Parfum Spray $68 US/$88 CDN
• 6.8 fl. oz/200 ml Luminous Body Lotion $32 US/$38 CDN
• .23 fl. oz/7 ml Eau de Parfum Rollerball $18.50 US/$22 CDN

Visit ElizabethArden.com for more details.

This morning, the Total Beauty bloggers gathered together at Givaudan to meet the nose behind Elizabeth Arden’s new fragrance Pretty.

Claude Dir, Givaudan’s international perfumer and the creator of Pretty, gave us an overview of the notes used in this feminine floral scent and his inspiration behind it.

Starting with Petalia, an exclusive Givaudan molecule never before used in fragrance development, Dir was able to create a flirty, timeless scent that is distinctive enough to stand out amongst a sea of new feminine florals. “There are so many fragrances on the market, people are confused,” he said. With his mixture of over 100 ingredients, Dir was able to create in Pretty a unique and memorable scent that all women can relate to.

Top notes:

• Italian Mandarin ORPUR
• Orange Blossom
• Peach Nectar

Middle:

• Petalia
• Star Jasmine
• Pink Iris
• White Peony

Drydown:

• Fluffy Musk
• Jacaranda Wood
• Creamy Amber

Elizabeth Arden Pretty is currently available in an Eau de Parfum Spray, Body Lotion and Body Powder with Puff.

New Mineral Makeup from Elizabeth Arden comes in a portable grinder compact. It releases a fresh layer of microlight makeup for each application, allowing you to achieve a look of pure perfection that’s skin brightening, non-drying, and comfortable to wear every time. No waste. No mess. No kidding.

Available in 9 complementary shades.

Elizabeth Arden Pure Finish Mineral Powder Foundation SPF 20 is available online at ElizabethArden.com.