Known for his iconic bridal wear, Alfred Sung has been making women feel beautiful for more than two decades.

With the newest fragrance Always, the noted designer had the modern bride in mind. A romantic and luminous floral that is beautiful throughout, Always Alfred Sung interprets the ideals of timeless romance and elegance through a modern aesthetic.

“I was inspired to create Always Alfred Sung after reading a biography of Grace Kelly — the book put special emphasis on the beauty and elegance of her legendary wedding day. I was enamored by the details of the iconic wedding — the regal ceremony, the classic dress, the profusion of flowers and the timeless love story that her wedding represented.” — Alfred Sung

Makeup Bag intern Monica gave this new scent a whirl and here’s what she says:

This fragrance can be summed up in one word: sophisticated. The fragrance has notes of pink peony, neroli, orris and more; in the bottle, it smells like a relatively standard floral, but after a half hour or so, it transforms into the most heavenly, sweet-but-not-cloying scent that I simply adore. It melds perfectly with my skin and oozes elegant sophistication without any sharpness. If it helps, I would describe Coco Mademoiselle – a favorite of mine – in much the same fashion.

Always Alfred Sung is available in the following product sizes:

• 1.7 fl. oz/50 ml Eau de Parfum Spray  $52 US/$68 CDN
• 3.4 fl. oz/100 ml Eau de Parfum Spray $68 US/$88 CDN
• 6.8 fl. oz/200 ml Luminous Body Lotion $32 US/$38 CDN
• .23 fl. oz/7 ml Eau de Parfum Rollerball $18.50 US/$22 CDN

Visit ElizabethArden.com for more details.

This morning, the Total Beauty bloggers gathered together at Givaudan to meet the nose behind Elizabeth Arden’s new fragrance Pretty.

Claude Dir, Givaudan’s international perfumer and the creator of Pretty, gave us an overview of the notes used in this feminine floral scent and his inspiration behind it.

Starting with Petalia, an exclusive Givaudan molecule never before used in fragrance development, Dir was able to create a flirty, timeless scent that is distinctive enough to stand out amongst a sea of new feminine florals. “There are so many fragrances on the market, people are confused,” he said. With his mixture of over 100 ingredients, Dir was able to create in Pretty a unique and memorable scent that all women can relate to.

Top notes:

• Italian Mandarin ORPUR
• Orange Blossom
• Peach Nectar

Middle:

• Petalia
• Star Jasmine
• Pink Iris
• White Peony

Drydown:

• Fluffy Musk
• Jacaranda Wood
• Creamy Amber

Elizabeth Arden Pretty is currently available in an Eau de Parfum Spray, Body Lotion and Body Powder with Puff.

New Mineral Makeup from Elizabeth Arden comes in a portable grinder compact. It releases a fresh layer of microlight makeup for each application, allowing you to achieve a look of pure perfection that’s skin brightening, non-drying, and comfortable to wear every time. No waste. No mess. No kidding.

Available in 9 complementary shades.

Elizabeth Arden Pure Finish Mineral Powder Foundation SPF 20 is available online at ElizabethArden.com.

We need to let you in on a little secret.

Promise you won’t tell anyone?

Seriously.

It is quite possible we are going crazy. NUTS. And by this we don’t mean life-is-so-hectic-and-crazy-we-need-a-vacation kind of crazy. Or I’m-cuckoo-for-Cocoa-Puffs kind of crazy. No, this crazy is more like, um, crazy crazy.

Psycho crazy.**

Does this scare you? (You’re not alone.)

We’ve deduced that this is a combination of stress, sadness and withdrawals from Jamoca Almond Fudge ice cream.

A little sample of Elizabeth Arden Green Tea Lotus that landed on our doorstep changed our disposition a bit this week.

This fragrance reminds us of being a teenager. Every time we spritz it on, we’re back in high school, living with our dad, driving a white Toyota Tercel hatchback with "Lassa" vanity plates.

For several days now, we’ve tried to figure out the connection—why this fragrance brings us back 20 years—but we’re perplexed.

Could this be similar to the Liz Claiborne triangle bottle that so many of our friends wore back then? It’s been forever since we sniffed that…we hardly remember it. Green Tea Lotus has notes of Cherry Blossom, Blossoming Lotus, Green Tea and White Birch. Our only wish is that Green Tea Lotus had longer staying power. The scent seems to disappear as quickly as it arrives.

Either way, those were happy, carefree days that make us smile remembering them.

**Okay, maybe not psycho crazy. Just crazy crazy.