It’s no secret that my favorite drugstore mascara is CoverGirl LashBlast. Now, there’s a new version of LashBlast coming to town: LASHBLAST LENGTH MASCARA!!

I’ve been testing a sample of this new formula and it really does lengthen lashes! As a contact lense-wearer I haven’t experienced any irritation or flaking from this formula that’s said to contain nylon.

I’m kind of disappointed that it doesn’t have my favorite chubby wand going on, but I suppose to achieve length instead of volume the slimmer wand is more appropriate.

LashBlast Length is not hitting stores until September, but a limited quantity will be unveiled for purchase next Monday, August 17th, online at COVERGIRL.com/LashBlastLength for just $7.49!

Be sure to get your tube while you can!

COVERGIRL announced this morning that popular television and movie actress Dania Ramirez has become the newest face of COVERGIRL cosmetics.

The 29-year-old Dominican is best known for her role as ‘Maya Herrera’ on NBC’s popular hit series Heroes. In 2006, Dania was in the third installment of the X-MEN franchise X-MEN: The Last Stand and had a role on the critically acclaimed HBO drama The Sopranos. She was also featured in the Sony Pictures thriller Quarantine and will soon be seen in two independent films entitled Ball Don’t Lie and Brooklyn to Manhattan…Her other credits include films Cross Bronx and Fat Albert.

“Being a COVERGIRL is about recognizing internal and external beauty, regardless of age or background. As a role model, I hope to inspire women to be confident enough to achieve everything they want to achieve,” says Dania Ramirez.

“I am truly honored and thrilled to represent a brand I have loved since first discovering it as a teenager and it is a privilege to now be among the highly regarded list of COVERGIRLS.”

COVERGIRL print and television advertisements featuring Dania will launch January 2010, featuring the newest makeup lines debuting mid-winter. “Beauty should start with feeling beautiful inside, and Dania’s inner beauty and passion for her family, community and work make her an inspirational COVERGIRL,” says Esi Eggleston Bracey, Global Vice President of COVERGIRL Cosmetics.

Dania joins the long list of famous COVERGIRLs including: Drew Barrymore, Queen Latifah, Rihanna, Christie Brinkley, Cheryl Tiegs, Rachel Hunter, Tyra Banks, Niki Taylor and Molly Sims. The brand is known for consistently signing spokespersons that embody both inner and outer beauty. Visit www.covergirl.com for more information on CoverGirl makeup and their family of spokespersons.

Maybe it was the hot weather at last night’s MTV Movie Awards in Los Angeles, but I just wasn’t feeling many of the hairstyles.

Gossip Girl’s Leighton Meester was kind of “meh” in the hair category but seriously girls, check out those smoldering eyes!

I got the smoky eye scoop from CoverGirl makeup artist Molly R. Stern who created Leighton’s makeup look last night:

Leighton’s look was sexy with an edgy feel.  She wanted to look like herself while celebrating the rock ’n roll spirit of the night.

I started by basing her skin with Cle de Peau’s new cream foundation in O20. For her blush I used Shiseido’s Accentuating Powder Blush is Glistening Brown.

On her eyes, I based them with Vincent Longo’s liquid eyeshadow in Midnight Mauve. Over that, on the inside lid into the crease, I dusted NARS night clubbing glittery powder eyeshadow.

Inside her eye both bottom and top, I lined her eyes with COVERGIRL Exact Eyelights Brightening Liner in Vibrant Pearl (NEW from COVERGIRL, hitting shelves in late July!!). Her mascara is COVERGIRL LashBlast Luxe in Black Emerald.

And to finish the look, she is wearing COVERGIRL Outlast Lipstain in Cinnamon Smile.

Thanks Molly!

photo: wire image

We’re having a VERY SPECIAL giveaway here at Makeup Bag this week and Janey is not happy about it.

Thanks to our friends at P&G, we’re giving away a gift bag of the whole line of Hannah Montana products, ranging from Olay Rockin’ Blossom Body Wash to Secret Rock Star Deodorant.  Here’s what is included in the giveaway:

• Herbal Essences “Drama Clean” Berry Tea and Orange Flower Shampoo/Conditioner
• Olay Foaming Face Wash
• Olay “Rockin’ Blossom” Body Wash
• Oral-B/Crest Toothbrush and Toothpaste Combo Pack
• Secret “Bella Bloom” Scent Expressions Deodorant
• Covergirl Wetslicks Lipgloss in four shades –  Crush, Tutu, Patently Pink, and Shimmershell
• Covergirl Nailpolish in four colors: Pink Taffy, Pink Twinkle, Fuchsia Girl, and Disco Dazzle

Watch this video of Janey as she attempts to show you her favorite Hannah Montana nail polishes and lip glosses (BEWARE: she’s apparently hopped up on Lays Stax Chips and a bit out of control) but the best part is right around the 1:40 mark when she realizes there’s a giveaway involved and she’s not in on it. Hilarious!

Leave a comment here and a winner will be randomly selected on Thursday, May 21st. Contest is open to citizens of the US and Canada only (sorry international friends!). Feel free to enter as many times as you’d like.

Good luck!