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Makeup Bag: CoverGirl

April 30, 2010

Taylor Swift NEW Face of CoverGirl!

taylor swift

I just read this in WWD and couldn’t be more excited:

“Cover Girl has signed Taylor Swift as its next celebrity face. The multiplatinum-selling country singer will appear in TV, print and in-store advertising, hawking a yet-to-be-revealed product line, according to the company. “Taylor is beautiful and inspirational with an effortless-chic style, making her the perfect person to represent a new, luxurious collection of products debuting on Cover Girl next year,” said Vince Hudson, general manager for the brand.”

Taylor Swift is beyond adorable and is the perfect spokesmodel for CoverGirl. I can’t wait to hear what the “yet-to-be-revealed product line” is!

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April 1, 2010

COVERGIRL LashBlast Fusion

Fusion Lineup

I’ve professed my undying love for COVERGIRL LashBlast mascara on this website more times than I dare to count, so you can imagine how excited I am to share the newest addition to the LashBlast family: COVERGIRL LashBlast Fusion!

This super volumizing mascara thickens and extends each individual lash for high volume, length and perfect separation.

The same big brush with flexible bristles that I love so much in the original LashBlast is a bit overwhelming at first, but after you get used to it you’ll love how it makes application smooth and easy.

Available in the following shades:

  • Very Black
  • Black
  • Black Brown
  • Brown

COVERGIRL LashBlast Fusion is available nationwide beginning April 2010 for $8.99.

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February 2, 2010

What’s in Shawn Johnson’s Makeup Bag?

shawn johnson

Contributed by: Monica Leitner

As part of the 2010 Miss America festivities, my friends at Artistry arranged for me to catch up with pageant judge Shawn Johnson, the cute-as-pie 18-year-old gymnast who took home an individual gold medal for her performance on the balance beam and a silver medal in the all-around competition at the 2008 Olympic Games in Beijing.

Unlike the Miss America contestants, gymnasts aren’t given an opportunity to touch up at big competitions, so it’s important their makeup can withstand a grueling competition. Shawn explained that’s why their makeup looks “so awful” by the end of the day! (I politely disagreed – I think their makeup always looks spectacular, even at the bitter end!)

She tries not to go too overboard at competitions, sticking to mascara, blush and eyeliner, making sure the shades complement her leotard. She explained that her skin gets dry from long workouts and travel, so she sticks to a basic skincare regimen. She said her skincare routine is modeled after the “if it ain’t broke, don’t fix it!” philosophy.

lash blast luxe

So what are her must-haves? She swears by Make Up For Ever HD Invisible Cover Foundation and Cover Girl LashBlast Luxe Mascara. She LOVES her MAC Lipglass and has “like, six tubes of it!” When I asked what shade she prefers, she described it as an orangey-pink but couldn’t remember the name. Quickly scanning my brain, I took a stab: “Is it by any chance Enchantress?” I asked. (Enchantress is a subtle, gold-spiked coral that pairs perfectly with NARS Sexual Healing Lipstick.) “That’s it!” she exclaimed. Throughout the interview, she was as sweet and enthusiastic as could be.

So there you have it!

Thanks you again to Artistry for inviting me to cover the Miss America pageant from Las Vegas!

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November 2, 2009

CoverGirl Pre-Sale!

covergirl

Wow, I am just full of beauty sale news this morning!

Starting today, CoverGirl has an exclusive online preview of the NEW Blast collection featuring Smoky ShadowBlast, ShineBlast Lip Gloss and LashBlast Length Mascara. You can be one of the first to try the new products and take advantage of this exclusive opportunity.

Visit CoverGirl.com/blastpresale for more details!

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