We love how Benefit does such a great job marketing their products in the department store.

Rarely, if ever, do we get past the Benefit counter without a cheery sales girl asking us if they can show us some new products, grabbing us by the arm like they’re our best girlfriend, and leading us to the makeup chair.

Yesterday, with a few minutes to kill, we willingly succumbed to the sales ploy and found ourselves in the chair and face to face with several of our favorite Benefit products. At one point, after we had told her that we already owned many of the products she was pushing on us (Uh-huh, we’ve had Supermodel in a Bottle for over FIVE YEARS, and yes we LOVE Dallas and got it the day it hit the stores, and oh yes we’ve been using Brow Tint forever, and yup! already have the High Brow, and Ooh La Lift has saved us on many mornings) we found ourselves actually apologizing that she didn’t have anything new to show us.

The manager had overheard our conversation and stepped out from behind the counter with a mascara wand in hand. “I’ll bet you haven’t tried this,” she said excitedly while waving her arm in the air.

“Bad Gal?”

“No no no my dear. This is Get Bent Lash and it is the most incredible mascara you will ever try. Trust me. Not only does it lengthen, but it curls! Right before your eyes! This product is flying off the shelves and the manufacturer just can’t keep up. It’s THAT wonderful.”

Lo and behold, she was right. Although the bent applicator was a bit awkward, our lashes were lengthened and curled and we walked out of there with yet another tube of mascara.

And a renewed appreciation for the Benefit counter tactics.

Benefit Get Bent Mascara, $19

Fall is upon us and it’s time to get serious about our lip color. As much as we love our nude, glossy lips, it’s not always the most flattering look.

Benefit’s Color Plump is a chubby lip pencil/lipstick that goes on quick and easy, and looks fab under our favorite lip glosses. It comes in three flattering shades, and although they claim this product instantly plumps and adds volume to your lips, we’re pretty sure it doesn’t.

But we love this pencil in Yoohoo anyway and we don’t care if our lips aren’t plumped. All we care about is that IT’S FALL! YAY!

Benefit Color Plump, $20

For seriously skimpy eyebrows like mine, Benefit Brow Zings has shown me the LOVE.

This product has stood by me for the last FIVE years, never once flaking out or rejecting my calls, always ready and available to create those perfectly arched, eye-framing brows we all dream of.

The soft, pigmented wax on one side defines and shapes, while the complimenting setting powder adds just the right amount of fill-in. I don’t suggest using the teeny tiny brush that comes in the kit (I lost mine eons ago!) but Benefit’s Hard Angle Brush has a long enough handle and precise enough tip to make application a breeze.

Your brows will thank you.

Benefit Brow Zings is available at Benefit.com for $30.

Benefit Hard Angle Brush is available at Benefit.com for $16.