Erika Valente (right) and her daughter Bree

Erika Valente, beauty editor of Makeup Bag , is a 38 year old mother of four and self-professed beauty product junkie. She started this website in August 2006 in an attempt to share her thoughts and views on her favorite beauty products. If she’s not at Sephora, Erika can usually be found cheering her kids on at sporting events or gazing lovingly at her MacBook Pro.

In addition to beauty products, she has an unhealthy love of stationery and Jamoca Almond Fudge ice cream from Baskin Robbins.

Erika lives in Northern Nevada with her husband and children and works full time in business development for a beauty website.

Bree is a 17-year-old senior in high school that contributes weekly sometimes to Teen Corner, a special section of Makeup Bag devoted to teenage beauty. (Also, she’s Erika’s daughter and has more beauty products than a girl could ever dream of having—thanks to this column and her beauty-product-paychecks-that-are-worth-so-much-more-than-actual-dollars. Duh.)

Occasionally, Erika’s two other daughters Bailey (age 16) and Janey (age 7) will offer their opinions and contribute to articles here on Makeup Bag.

Makeup Bag was named by WWD as one of the top ten hottest beauty blogs on the internet. In addition, Erika was quoted in the July 2008 issue of Elle Magazine and has a Zoya Nail Polish named after her (it’s called Erika and is a sparkly shade of pale pink). Makeup Bag features daily beauty product reviews, industry tips and trends, and gratuitous advice for the beauty obsessed.

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Contact us at beautyeditor@makeupbag.net