Erika Valente, founder and editor of Makeup Bag, is a 40-year-old mother of four and self-professed beauty product junkie. She started this website in August 2006 in an attempt to share her thoughts and views on her favorite beauty products.

Occasionally, Erika’s three daughters Bree (age 19), Bailey (age 17) and Janey (age 9) will offer their opinions and contribute to articles in the Teen Corner section of Makeup Bag.

Erika and her husband split their time between Northern Nevada and Kauai, Hawaii, where they have two restaurants.

Makeup Bag was named by WWD as one of the top ten hottest beauty blogs on the internet and Erika’s expert opinion has been quoted in Elle Magazine, Redbook Magazine and Woman’s World. In addition, she has a Zoya Nail Polish named after her (it’s called Erika and is a sparkly shade of pale pink). Makeup Bag features daily beauty product reviews, industry tips and trends, and gratuitous advice for the beauty obsessed.

See our FAQ page
See our Press Mentions
See our Disclosure page

Friend us on Facebook
Follow us on Twitter

Contact Erika Valente at beautyeditor@makeupbag.net

If you have suggestions for Makeup Bag content please feel free to send me an email or send press materials to:

Makeup Bag
1941 Poipu Road
Koloa, HI  96756