Fergie to Launch New AVON Fragrance

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Fergie is the latest celebrity to join forces with AVON for a new fragrance set to launch next fall, WWD announced today.

AVON has notoriously signed many high-profile names in the last several years including Derek Jeter and Reese Witherspoon. Fergie, whose real name is Stacy Ferguson, is the lead singer for the Black Eyed Peas, a popular hip hop band with recent Billboard Top 100 hit songs, “Boom Boom Pow” and “I Gotta Feeling.”

“I love the roster of women Avon has supported,” Fergie told WWD in a phone interview from Auckland, New Zealand, where she just completed the Eastern leg of a world tour with the Peas to promote their latest album, “The E.N.D.” “Each one is completely different, but they are all wonderful, strong women who have a purpose. It was very important to me to bring what I have to the table. I’m a bit more rock ‘n’ roll than some of the other artists, and Avon has really allowed my personality to come through.”

Read the full article at WWD.com.

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