In Bloom by Reese Witherspoon


Reese Witherspoon has partnered with Avon for the launch of her first fragrance, In Bloom by Reese Witherspoon.

“In developing In Bloom, I found myself drawn to the scents of my childhood in Tennessee,” explains Reese Witherspoon. “We had a great big Magnolia tree in the back yard, and it’s that beautiful white blossom that inspired the perfume. In Bloom is indicative of where I am in my life today. I’m feeling very strong and independent, and so happy, so full of life. The fragrance truly captures that feeling-it’s very sensual, very romantic and alluring.”

The fragrance is an invitation to experience the sensual side of a woman. Precious and exquisite, the scent combines a delicate femininity with a seductive allure and a mysterious beauty.

The fragrance:

Top: Georgia peach, tea leaves and crisp greens

Heart: Star gardenia, magnolias and night-blooming jasmine

Base: cashmere woods, hypnotic florals and amber wood crystals.

Avon’s Director of Creative Development, Isabel Ryan, says, “Reese was the perfect partner on the fragrance – she was fully involved in the whole process from the development of the juice and packaging to the fragrance name. I logged many miles flying between NY and LA to work with her to make sure the end result was a true reflection of Reese’s style.”

The fragrance will be available globally in November in two sizes: a 1.7-oz. eau de parfum for $34, and a 1-oz. limited edition version for $59.  A body mist, body lotion and shower gel also will be available for $15.

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  • A Southern Belle fragrance, can’t wait. :) I had a feeling it would be a white floral. I love all the notes.

    Rebecca (Reply)
  • I just started selling avon, and I think this is going to be a big hit. In fact, I am waiting for it to come in the mail so that I can review it on my new blog. Oh, and I love Reese Witherspoon too! Sweet Home Alabama is a fave of mine!

  • The notes all make this sound fabulous.

    Jaime (Reply)

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