Always Alfred Sung


Known for his iconic bridal wear, Alfred Sung has been making women feel beautiful for more than two decades.

With the newest fragrance Always, the noted designer had the modern bride in mind. A romantic and luminous floral that is beautiful throughout, Always Alfred Sung interprets the ideals of timeless romance and elegance through a modern aesthetic.

“I was inspired to create Always Alfred Sung after reading a biography of Grace Kelly — the book put special emphasis on the beauty and elegance of her legendary wedding day. I was enamored by the details of the iconic wedding — the regal ceremony, the classic dress, the profusion of flowers and the timeless love story that her wedding represented.” — Alfred Sung

Makeup Bag intern Monica gave this new scent a whirl and here’s what she says:

This fragrance can be summed up in one word: sophisticated. The fragrance has notes of pink peony, neroli, orris and more; in the bottle, it smells like a relatively standard floral, but after a half hour or so, it transforms into the most heavenly, sweet-but-not-cloying scent that I simply adore. It melds perfectly with my skin and oozes elegant sophistication without any sharpness. If it helps, I would describe Coco Mademoiselle – a favorite of mine – in much the same fashion.

Always Alfred Sung is available in the following product sizes:

  • 1.7 fl. oz/50 ml Eau de Parfum Spray  $52 US/$68 CDN
  • 3.4 fl. oz/100 ml Eau de Parfum Spray $68 US/$88 CDN
  • 6.8 fl. oz/200 ml Luminous Body Lotion $32 US/$38 CDN
  • .23 fl. oz/7 ml Eau de Parfum Rollerball $18.50 US/$22 CDN

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