Leading online retailers drugstore.com and Beauty.com participated for the second year in a row in Village at the Yard, the must-attend experiential gifting lounge to see and be seen at the 2009 Sundance Film Festival in Park City, Utah. drugstore.com created an “Uncommon Giving Lounge” stocked with Sundance Film Festival essentials like cold medicine, pain relievers, lip balms and hand and face lotion, and partner site Beauty.com also offered prestige makeup and skincare products.
Whether celebrities forgot to pack something for their trip or didn’t think about everything they would actually need once they got to Sundance – A-listers including Susan Sarandon, Jill Hennessey, Lisa Kudrow, Emmy Rossum, Brittany Snow and Emma Roberts flocked to drugstore.com’s Uncommon Giving Lounge to pick up items such as Advil, Airborne, Mission lip balm, Stila bronzer, Anastasia brow kits and special Beauty.com designer collaboration bags from Shoshanna and Lela Rose.
Celebrities and other VIP guests also had the opportunity to shop the sites on the spot to order items they want to be waiting on their doorstops when they get back home. And, in the spirit of giving, drugstore.com is also donating some other much needed essentials – including humidifiers, sun care and first aid supplies – to the Association of Hole in the Wall Camps, the world’s largest family of camps for children with serious medical conditions.
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photos: wire image