MAC Heatherette

Last month we attended a very special press event in New York for the launch of the MAC Heatherette Collection.

Erika with Richie Rich and Travor Rains

(From left: Richie Rich, Erika, Traver Rains. Photo courtesy of ebeautydaily.com)

Along with a group of 20 other editors, we enjoyed pink champagne and hors d’oeuvres with MAC executives and the gorgeous and talented Heatherette boys.

Traver Rains and Richie Rich, the design team behind fashion label Heatherette, brought their club-kid-cool to the table in the creation of this limited-edition collection.

“Heatherette and MAC make a great partnership, because we were both founded as renegade companies,” says James Gager, Senior Vice President/Creative Director, MAC Worldwide, “Designers Richie Rich and Traver Rains reinvented that Warhol-style spirit of The Factory, and we at MAC share that collaborative attitude.” Since Heatherette’s early days, MAC has provided their often outrageous, always anticipated fashion shows with makeup and artistry support.

“For this collaboration, Richie and Traver were involved every step of the way,” says Jennifer Balbier, Senior Vice President of Product Development, MAC Worldwide. “We created iconic products that Richie uses, like Glitter and Lipglass.”

MAC Heatherette

(From left: Richie Rich, James Gager, senior vice president/creative director, MAC Worldwide, Jennifer Balbier, senior vice president product development, MAC Worldwide, Traver Rains)

MAC Heatherette

LIPSTICK
Traditional M·A·C lipstick formula in limited edition hot pink case.
Featuring a holographic foil decal of the Heatherette logo.
LIMITED EDITION
Lollipop Loving Clean mid-tone coral with subtle green iridescence (glaze)
Fleshpot Light neutral beige (satin)
Hollywood Nights Clean fuchsia pink (satin)
Melrose Mood Clean pastel pink (amplified)
Suggested Retail Price $14.00 U.S./$16.00 CDN

LIPGLASS
Traditional M·A·C lipglass formula in limited edition hot pink case.
Featuring a holographic foil decal of the Heatherette logo.
LIMITED EDITION
Bonus Beat Sheer yellow beige with gold pearl (frost)
Sock Hop Soft mid-tone coral (cream)
Style Minx Clean fuchsia pink (frost)
Starlet Kiss Clean pastel pink (frost)
Suggested Retail Price $14.00 U.S./$16.00 CDN

EYE SHADOW X 3
Three eye shadows in a hot pink compact with holographic foil
decal featuring the Heatherette logo.
LIMITED EDITION
Heatherette Trio 1
Mood Ring Pastel Mint Green (veluxe pearl)
Cloud Burst True black with subtle green pearl (velvet)
Hoppin’ Clean pastel peach (frost)
Suggested Retail Price $32.50 U.S./$39.00 CDN

Heatherette Trio 2
Baby Petals Pastel Pink (satin)
V.I.P. Clean mid-tone yellow pink (velvet)
Cassette Blackened eggplant purple (veluxe pearl)
Suggested Retail Price $32.50 U.S./$39.00 CDN

DUAL-EDGE EYE PENCIL
A dual-edge pencil where one of the tips provides a creamy eye liner
formula that gives a smooth, precise application in classic tradition
while the second tip offers a glitter-finished eye liner. Use separately,
as a dual line, or layer one over the other for an intense finish.
LIMITED EDITION
Black Funk/Pop Blue True black/turquoise with silver glitter
Phone Me/Text Me Charcoal grey/metallic silver with silver glitter
Nighthawk/Front Row Coffee brown/neutral peach with gold glitter
FAB Orchid/Dash Lily Jewel-tone purple/mid-tone lavender with
silver glitter
Suggested Retail Price $16.00 U.S./$19.50 CDN

GLITTER
Reflects Gold Translucent glitter with gold reflection
3D Silver Multi-reflective silver

PIGMENT
Jardin Aires Gilded peach with silver reflect glitter
Pink Pearl Mid-tone pink with blue reflection

BEAUTY POWDER
A luxurious jet-milled pressed powder providing a sheer tint with a
pearlescent finish. Specially tinted to coordinate with the shades of
the Heatherette collection. Packaged in a Hot Pink compact with
holographic foil decal featuring the Heatherette logo.
LIMITED EDITION
Smooth Harmony Medium golden bronze
Alpha Girl Pink with gold nuances
Suggested Retail Price $22.00 U.S./$26.50 CDN

LASH
A full-length upper lash featuring lush style, flirtatious
length, and Diva-style glamour. Lashes are finished
in high-shine patent. LIMITED EDITION
She’s Good
She’s Bad
Suggested Retail Price $11.00 U.S./$13.00 CDN

MAC Heatherette Collection is available beginning today at MAC locations nationwide and online at maccosmetics.com.

Posted in Uncategorized

Comments

  • Love the pic of you and the guys. Erika, I envy you everyday.

    HEIDI (Reply)
    3.20.08
  • I love this collection! I’m so excited, I can hardly wait for my online order to come in!

    Gretchen (Reply)
    3.20.08
  • Love the pics and that looks like an exciting event. The text seems like mostly a promo of the guys—can you test/ swatch and give us your thoughts about the products? Which are winners/losers? Any must-haves? Would love to get YOUR thoughts about the line…thanks!

    3.20.08
  • That must’ve been so awesome to get to meet them! The makeup sounds amazing!

    Maddie (Reply)
    3.20.08
  • Hi,
    I love reading your blog – it’s one of my favorite weekly reads. I also write a beauty blog – http://makeup2beauty.blogspot.com and I’m a member of Total Beauty as well.
    I was wondering if you’d be interested in exchanging links?
    My email is makeup2beauty@gmail.com.
    Sincerely,
    Agostina
    Makeup2Beauty

    3.20.08
  • I also think that Heatherette is a good brand to collaborate with.
    It is a good movie from the side of MAC cosmetics!

    -armine

Leave a Reply