Estée Lauder Pure Color Gloss is one of our absolute favorite glosses. It’s sheer and shiny with a lightweight texture and lasts longer than most other glosses.

Also, it comes in a sleek, square, gold tube that just looks so pretty in our Makeup Bag. (This is very important because a girl’s lipgloss can’t only be functional- what fun is that?).

This month, Pure Color Gloss has gotten even better. The tube that we love is now longer and more elegant, and the new formula is now available in 12 new shades of Pure Color Gloss and 12 new shades of Pure Color Crystal Gloss (a tad more sheer and shimmery).

Here’s the new colors:

Pure Color Gloss

• Clear
• Pink Glaze
• Fresh Berry (A Makeup Bag favorite)
• Nude Rose
• Rosebud
• Tearose (A Makeup Bag favorite)
• Rhubarb
• Orchid
• Almond
• Quartz
• Cranberry
• Burgundy

Pure Color Crystal Gloss

• Star Pink
• Candy (A Makeup Bag favorite)
• Sweet Pea
• Praline
• Plum
• Ginger
• Peach Nectar (A Makeup Bag favorite)
• Pink Coral
• Honey Glaze
• Light Copper
• Sugar Cane
• Garnet

(Some of these colors are still available in the original Pure Color Gloss formula).

But here’s the best news of all- the new Pure Color Gloss is $18. That’s TWO DOLLARS less than the original formula.

Estée Lauder New Pure Color Gloss is now available at Esteelauder.com and at Estée Lauder counters nationwide.