We love how Benefit does such a great job marketing their products in the department store.

Rarely, if ever, do we get past the Benefit counter without a cheery sales girl asking us if they can show us some new products, grabbing us by the arm like they’re our best girlfriend, and leading us to the makeup chair.

Yesterday, with a few minutes to kill, we willingly succumbed to the sales ploy and found ourselves in the chair and face to face with several of our favorite Benefit products. At one point, after we had told her that we already owned many of the products she was pushing on us (Uh-huh, we’ve had Supermodel in a Bottle for over FIVE YEARS, and yes we LOVE Dallas and got it the day it hit the stores, and oh yes we’ve been using Brow Tint forever, and yup! already have the High Brow, and Ooh La Lift has saved us on many mornings) we found ourselves actually apologizing that she didn’t have anything new to show us.

The manager had overheard our conversation and stepped out from behind the counter with a mascara wand in hand. “I’ll bet you haven’t tried this,” she said excitedly while waving her arm in the air.

“Bad Gal?”

“No no no my dear. This is Get Bent Lash and it is the most incredible mascara you will ever try. Trust me. Not only does it lengthen, but it curls! Right before your eyes! This product is flying off the shelves and the manufacturer just can’t keep up. It’s THAT wonderful.”

Lo and behold, she was right. Although the bent applicator was a bit awkward, our lashes were lengthened and curled and we walked out of there with yet another tube of mascara.

And a renewed appreciation for the Benefit counter tactics.

Benefit Get Bent Mascara, $19

This Cargo Eyeshadow Palette in Ten Thousand Islands has five silver-toned smoky shades, perfect for creating attention-grabbing sultry eyes.

Or, if you choose not to use Deep Chocolate or Deep Charcoal, you’re left with three subtly shimmery colors to create a perfect daytime look.

With kick, of course!

Because while Silver, Vibrant Blue and Soft Ecru are not your everyday neutrals, they are classy enough to withstand any board meeting yet sassy enough to command the attention of everyone in the room.

Use with caution.

Cargo Eye Shadow Palettes- Ten Thousand Islands, $28

Fall is upon us and it’s time to get serious about our lip color. As much as we love our nude, glossy lips, it’s not always the most flattering look.

Benefit’s Color Plump is a chubby lip pencil/lipstick that goes on quick and easy, and looks fab under our favorite lip glosses. It comes in three flattering shades, and although they claim this product instantly plumps and adds volume to your lips, we’re pretty sure it doesn’t.

But we love this pencil in Yoohoo anyway and we don’t care if our lips aren’t plumped. All we care about is that IT’S FALL! YAY!

Benefit Color Plump, $20

Even though mineral makeup is all the rage, and our aesthetician has been trying to get us to ‘convert’ for almost 3 years, we have been rather leery of a beauty product that requires 4 steps, a manual and a 20 minute video of the application process.

That is, until we heard of Philosophy’s Supernatural, a one-step mineral makeup that provides sheer coverage, yet leaves skin with a satiny smooth air-brushed appearance. This powder formula with SPF 15 has high pigment and is talc-free, giving skin radiance without clogging pores or irritating sensitive skin.

But, ONE STEP? Who can resist that?

Philosophy The Supernatural Airbrushed Canvas Natural, $35